Global Representatives

Lin Yu
Lin Yu Managing Director & Publisher

Travel World China

Phone: +86 21 55380190

Lin has founded her company Travel World China in 2005, ever since she has been active in facilitating the Chinese outbound tourism to Africa and some other parts of the world.

Lin has established extensive contacts and networks with the Chinese tour operators, travel agencies, luxury travel communities and clubs as well as media (both traditional media houses and social media KOLs) throughout China.

Over the years, Lin has worked with a large number of accounts including destination tourism authorities, hotels and resorts, lodges & camps, DMCs and airlines, using whole channel mix including digital, promotions, events and PR to help them enter and develop the tourism business from the Chinese market.


JFQ 2090
Andrea Landaeta Director

Sariri Terra

Phone: +58 4242 502 268

The devotion to experiential travel drove Andrea to embark on the most fascinating adventures and learn from the most encouraging experiences and this in turn provided her with the necessary knowledge, as well as great connections, to advise and introduce travel agents & tour operators with distinguished travel providers & tourism boards around the World.

With over 18 years experience in the travel industry, and valuable experience and research in over 60+ countries around the world, as well as her extensive knowledge in the Latin market with its distinct interests and expectations, is what moved and motivated Andrea in the creation of Sariri Terra.

Sariri Terra is a dedicated Travel Marketing and Consultancy firm based in Latin America representing a selection of some of the best tour operators (DMC's) and unique hotels & lodges, offering inspirational journeys across Africa and beyond.

Andrea was born in Chile, raised in Venezuela and educated in Switzerland and England. She has lived all over the world including the U.S., Asia (Cambodia & Indonesia), New Zealand and Australia and has worked for many years for tour operators in the UK where she was responsible for the sales and marketing teams, development and management of ground organizations in Central & South America, Asia and Africa.

She has also worked closely with Tourism Boards such as the Central American Tourism Board, Colombia(ProColombia) and Australia Tourism helping to grow awareness of these destinations in Europe & South America.



Paddington Tucker
Paddington Tucker CEO

Travel Advance

Phone: +420 723 593 921

Seeing the opportunity offered by the dynamic region of Central Eastern Europe (CEE), Paddington moved his company, Travel Advance, from London to Prague in 2006.

Travel Advance today consults to and represents a number of destinations and other tourism stakeholders looking to both to understand and stimulate arrivals from the CEE region. With offices in Czechia and Poland, and additional staff in Russia, Germany, Slovakia, Hungary and Romania, Travel Advance offers a range of services including PR, travel trade relations, sales, social media management, market research, digital marketing, strategical consultancy and tourism event management. Clients of note include Dubai Tourism, Malta Tourism Authority, Croatia National Tourism Board, Singapore Tourism Board, Promote Iceland and Costa Cruises.

Although now servicing clients across the world, Paddington cut his teeth representing Southern African hotels and safari products, and Africa is a strong part of Travel Advance’s DNA.

The company’s first destination client was Kenya Tourism Board which it fully represented in Czechia and Poland from 2014-2017; and other tourism board clients over the years include Rwanda, Madagascar, South Africa and Namibia.

Travel Advance partners South African events company Onshow Solutions to deliver the Africa Showcase, a popular B2B event for African stakeholders, in both Mitteleuropa (Germany, Austria & Switzerland) and Russia.

Travel Advance also cooperates with Houston Marketing to provide the Spotlight on Africa, B2B events which occur regularly in Prague, Warsaw, Budapest and Bucharest. Travel Advance has since 2012 proudly represented the Ker Downey Botswana and, since 2006, the Grand Old Dame of Africa, The Victoria Falls Hotel.